The job is not to find the right customers for your product but to find the right products for your customers. It has shifted its focus from products to users.
Product quality and improvement are important parts of marketing strategies, sometimes the only part. Examples of Production Concept of Marketing Management Philosophies Companies whose product market is spread all over the world may use this approach.
Their aim is to sell what they make rather than make what the market wants. Companies having an advantage of monopoly. Hence the company devotes most of its time in developing a product of greater quality which usually turns out to be expensive.
Moreover, the production concept highlights that a business can lower costs via mass production. The Societal Marketing Concept. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. Product Concept The product concept holds that the consumers will favor products that offer the most in quality, performance and innovative features.
She or he needs something that can be used to store the data.